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Infants: The Hottest New Market

We all know that Disney will market to absolutely anyone it thinks it can get to buy its merchandise. We also know that Disney will pursue its advertising targets till the ends of the earth, producing any conceivable product (and some hitherto inconceivable) to ridiculous and often extreme ends. So really, Disney ought not to surprise anyone with whatever new marketing schemes it rolls out. Despite all of that, I just can’t help it; Disney’s got my eyebrows raised with this one. What’s the Mouse House’s latest marketing target? Infants. Pushing products towards the just-out-of-the-womb isn’t entirely new territory for … Continue reading →

Do You Expect TV To Make Your Baby Smarter?

Educational television for babies – does it work? I admit that my daughter watched television before she turned two, but her heart wasn’t in it. She looked, looked away, and turned to her toy octopus and started eating it again. I believe that was some sort of commentary on the movie, but I’m not sure quite what. I have not quite been sold on educational television for kids. The Planet Earth series is educational, and I watch and discuss it with my daughter, now four. But educational television for a baby? Not so brain-building, though perhaps a distraction for five … Continue reading →

Teaching Your Baby a Foreign Language: To Buy or Not to Buy?

We’ve been talking about how our babies are inundated with media to make them smarter. One of the more “trendy” things to do is to teach your baby a foreign language. There is everything from audio, to books to DVDs and just about anything else you can name. The question is. . .is it worth the money? What is Your Goal? If you are thinking that your child will become fluent in a foreign language (as one product geared towards babies claimed) you’re wasting your money. If there is a media product out there that will make your child fluent … Continue reading →